Our History
It all began in 2008 with a 400sqm site in Knox, Victoria
Second Store
We then went a little bigger with our second store in Pakenham, Victoria
Third Store
Shortly after we opened our third store in Lyndhurst, Victoria
2013
We commenced franchising with our first ever Franchised Store
2014
Pilot program with Muffin Break
In 2014 we trialled integrating two great brands under the one roof with Muffin Break. Reservoir was our pilot location in bringing premium coffee, freshly baked food and muffins into a Playcentre. It was a hit!
2015
Muffin Break & First Interstate Stores
2015 was a big year for us, we commenced our partnership along with opening our first two interstate stores in Perth and Adelaide
2017
Our first NSW Store & Online Booking System
Our first NSW store opened in July 2017, Just in time for the busy school holidays. Featuring a Pamper Room
2018
We went further up north with our first QLD store.
We opened in Sunny Queensland. We took over an existing Playcentre, refurbished it with a new playground and turned it into a Croc's Playcentre.
2019
A Pink Tree & a 5 Level Playground
We took things to a new limit in Western Sydney, a 10 meter pink tree and 5 level play structure.
2022
A new store in Western Australia
Pinjarra, WA
2023
We enter our 10th year of franchising and 15th year of operations
2023 reaches significant milestones for the Croc's Playcentre brand as we reach our 10th year of Franchising and 15th year of operation.